That’s what I would have to call it.
If Howard Shultz actually declares that he is running for president in the face of the chagrin, dismay and derisive laughter that has accompanied his 60 Minutes appearance, a new level of self important out of touchedness will have been established.
Even his non partisan and ostensibly non political book tour looks to be becoming a disaster.
And Starbucks has sent out a directive that its employees declare that they really have never heard of Schultz and that, in any event, even if such a person exists, he has nothing to do with Starbucks.
Unless something changes he may replace donnie as lead victim of late night television opening monologues.
That is probably not a likely path to the Presidency.